Monday 7 April 2014

Modi is set to take his message across to an even wider audience through 3D projections of himself.

BJP's prime ministerial candidate Narendra Modi is showcasing himself as a candidate in every seat, telling voters that each vote would go directly to him. The ground reality is also not different in coastal Lok Sabha constituencies where every BJP candidate is seeking vote for Modi — not party or himself.

So can Modi be everywhere? He cannot, hence Modi is planning to ride on technology to reach out to a national audience to make his presence felt across the country. Building on the success of the 185 Vijay Sankalp rallies, Modi is set to take his message across to an even wider audience through 3D projections of himself. This initiative is an attempt to connect 100 different locations in each round and with 10-12 planned rounds there will be more than 1,000 shows in total with Modi, apart from the 185 rallies he is going to address. During the state polls, Modi addressed public meetings using the technology, which cost close to $10 million trying to reach out to voters simultaneously in various constituencies.

Each location would feature technical setup capable of erecting 40x40x35ft projection cubes of Modi delivering his speech live from one of the locations. A projector is placed high above the stage to stream visuals to the stage floor, which is then reflected on the stage background. This background is made of a special, almost transparent material that provides a 3D illusion. The 3D Holographic projection technology in use is popular across Europe and uses image-beaming at intended locations with specialized camera techniques to offer an unparalleled live-view experience without the use of 3D glasses. In the run up to Modi's 45 mts to an hour speech, street plays and Kavi Sammelans would be organized at the various locations.

In Mangalore, the stage is set for this 3-D projection at Nehru Maidan on April 9 at 6.30pm. Modi successfully used this technology first during his 2012 Gujarat assembly election campaigns. It was featured in the Guinness Book of World Records as an event with the most number of simultaneous broadcasts (53) across Gujarat. With a planned outreach of 1,000 simultaneous broadcasts across the national landscape, Modi is all set to break his own record.

The first leg of the 3D rallies will kick off on Monday with 101 locations across the country, with five locations (Parliamentary Constituencies) in Karnataka - Gulbarga, Bangalore (North), Bagalkot, Shimoga and Mysore. Modi will be addressing the gathering from 6.30 pm onwards

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